Black background with a pattern of beige floral designs, including flowers with multiple petals, leaves, and small branching elements.

check out my

portfolio

These three portfolio clients are just a glimpse. I’ve had the privilege of working with many more amazing clients across different industries. I’m excited to highlight a few standout stories here, but there’s plenty more where that came from!

Three digital holiday sale advertisements displayed on smartphones. The first ad promotes a Christmas sale in July with the tagline 'The Biggest Sale of the Year.' The second ad features a mother and child looking at a device with the message 'Is the blessing box right for your busy family?' The third ad offers a Christmas blessing box for $125, discounted from $175, with a 'Shop Now' button.

the blessing box

The Blessing Box partnered with Caitlin Wuethrich Media during their biggest sale of the year. While the business owner focused on packing orders, I stepped in to create and schedule all social content, plan an influencer campaign, and build buzz around their biggest sale of the year. From UGC videos to story prompts and strategic posting, the account saw steady growth and increased engagement, all while freeing up the founder to focus on what mattered most: getting boxes out the door.

A digital graphic showing three metrics with upward trending arrow icons: Instagram Reach at 155.1%, Facebook Reach at 266.7%, and Link Clicks at 100%. The background is black, with beige and brown sections for each metric.

“Caitlin has helped to ease and free our minds as she's taken the reins on our social media logistics. She is an excellent communicator, and her confidence in her tenured background in marketing is evident. Caitlin is very well-organized and presents materials to us in an approachable way. She's been an invaluable addition to our team!” -Amy Best, Founder

Three smartphone screens displaying mental health support messages and images. The first screen says, "You deserve support, space, relief" over a desk with a laptop and papers. The second screen shows a woman and a girl, with the message, "You're doing a great job." The third screen reads, "I stopped proving my productivity and started listening to my body".

Kinship Holistic

Psychotherapy

I’ve had the privilege of working with Kinship Holistic Psychotherapy for several years now. Midway through our partnership, the owner, Meredith, wanted to revisit the brand direction and dive deeper into analytics. After listening closely to her goals, I reimagined the visual branding and content strategy to better reflect the evolving mission of her practice. Through analytics, we discovered that most clients explore social media before booking and that these platforms serve as powerful lead generators for the website. With that insight, I tailored content to create a more intentional and aligned presence that speaks directly to potential clients.

A digital infographic showing growth percentages for social media metrics: Instagram reach of 137.1%, Facebook reach of 95.8%, and followers growth of 145.5%, each with an upward trending arrow.

"Caitlin has such a wonderful ability to bring my ideas and vision to life...even when I'm not totally sure what that is! She is organized and timely and so easy to work with!" -Meredith Little, Kinship Owner

Three digital screens. The first shows a purple and teal graphic countdown for Giving Tuesday with 24 hours remaining. The second features a smiling woman with brown hair, sitting at a desk writing in a notebook, with the caption 'An open letter...'. The third displays a scenic landscape with a wooden walkway over green rice paddies and mountains in the background, with overlay text reading 'Praise Report Southeast Asia'.

The LydiaNetwork

I built The Lydia Network’s social media presence and visual brand from the ground up, designing consistent, mission-aligned graphics and content. Through strategic networking and engagement on Instagram, I connected the organization with key partners and supporters. I grew the online community and created content that not only informed but invited followers to actively plug into the Lydia community.

Comparison table showing percentage increase in social media reach and website visits, with icons indicating growth.

“Caitlin is an incredibly gifted marketing professional who brings excellence, strategy, and heart to everything she does. She helped build our nonprofit’s social media from the ground up, crafting content that aligned with our mission and cultivated meaningful engagement. She’s faithful, enthusiastic, and always goes the extra mile. If you’re looking for someone who will elevate your brand and care deeply about your message, Caitlin is the one you want on your team!” - Lauren France, Founder